Our client is a Digital Marketing Agency based in Durham When we first met our client, she was working on her own, creating print designs and providing marketing consultancy services to her clients. At the time, when her clients were making requests for websites or bespoke web applications, our client was recommending her client speak to a local web design company. The reasons for this at the time were because she didn't have much knowledge of web design, and didn't have the skills herself. She was great at marketing, but not web design.  Helping marketing agencies expand their service offering Our client had ...

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I’ll start this article by first admitting that for years I had no idea whether or not we were making a profit on many of our projects, it’s only when we’ve sat down to re-organise parts of the business that we’ve started to look at profit margins. What is profit? Sorry, I don’t mean to teach you how to suck eggs but I feel it’s important to cover this. Profit is the amount of money you have left over after you’ve paid all of your bills. In terms of an individual project, profit is the amount of money you have left once ...

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It’s fact that an individual can’t be good at everything, and the list of skills required for digital marketing agencies to succeed is gradually getting longer. Many agencies can be put off at the thought of outsourcing their web development, but with all the benefits I’ll discuss in this article, should they be? Outsourcing is all about collaboration, getting the best person for the job. When a marketing agency provides a service to its clients, it’s vital that it delegates tasks to the right person. These days, a successful digital marketing agency requires marketing experts, print and web designers, copywriters, SEO ...

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